Almost more than 85% of online marketers use social media channels to communicate and socialize for online visibility. The world of internet has given a boom to the entire mode of advertising and marketing. Information can be shared within a few seconds on social media channels like Facebook, Twitter, LinkedIn, Google Plus, YouTube and Pinterest.

Techwin IT Solutions has a wide range of clients from different verticals who are continuously updating their social media profile to the outer world through our dynamic Social Media Optimization services. Social Media Optimization Services are for those who wish and care about their online profile for being social and more prominent in the online market to improve their sales and brand image.

Promoting products and services in any online business is performed through extensive processing of Search Engine Optimization and Search Engine Marketing procedures. Social Media Optimization is most relevant method used to enhance the business and brand image of the company. It is a process of marketing the products and services of a website through optimizing the main goals and communicating it through social media networks.

SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.

SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients. The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its web link, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.